MSI profile: Sylvie Zhang

Jing Zheng

Sylvie Zhang: IAR studies fit well with marketing career plans

Without previous computer programming experience, first-year MSI student Sylvie Zhang acknowledges she may be “different” from many of the students who enroll in the Information Analysis and Retrieval (IAR) specialization at UMSI. Nevertheless, she has quickly embraced all the school has to offer and has accepted any challenges she might face because she feels the program gives her the best opportunity to succeed in her desired field of marketing.

“It feels good to be able to market your product to customers,” Sylvie says. “And I guess I think in a different way because I have been in marketing with creative and writing jobs for too long, so it’s kind of hard to be a scientist or engineer type, but I figured I’d challenge myself.”

Sylvie’s pursuit of her goal has spanned the globe. She began her bachelor’s degree in educational technology at Shanghai International Studies University in her native China and finished in northeast Ohio through a unique collaboration with Kent State University that allowed her to study for her MBA in marketing while finishing her undergraduate requirements.

She gained valuable experience along the way, beginning in China with an internship at Edelman, the world’s largest public relations firm, then working other marketing internships and jobs in Ohio before entering the field full time after obtaining her MBA. Through it all, Sylvie felt she still wanted to further develop her skills in order to get where she aspires to be.

“As I worked, I thought I needed more hardcore skills, so I started to look around and thought UMSI would be a good option,” Sylvie says. “I wanted to do market research, but that would require lots of data mining, queries, search engines, programming and statistical work, so I figured IAR fits in with what I want to do.”

In addition to the practical skills that Sylvie is learning at UMSI, she has been impressed by everything the school does outside the classroom. She cites the frequent guest speakers and workshops, and the efforts of the career development office as being very beneficial. She is also participating in this year’s Alternative Spring Break (ASB), which she thinks is a great opportunity for students to gain experience in their field, especially foreign students who are new to the United States and could build professional experience while seeing places like New York and Washington D.C.

For ASB, Sylvie will be working with D:hive, a nonprofit organization she learned about while working a summer internship at Marketing Associates in Detroit. The organization is dedicated to providing insight and information to those looking to work, live, or spend time in the city. When she found out D:hive was an ASB option, she jumped at the chance to work with a nonprofit, continue to sharpen her marketing skills and contribute to the revitalization of Detroit.

Sylvie built an attachment to Detroit while working downtown and welcomed all the activities and energy in the city during the summer months. She also likes to spend time around the many lakes and waterways in the surrounding areas, fishing, camping and enjoying other outdoor activities with her husband, Peichao. After graduating, Sylvie wants to work in a digital intelligence or research and analytics capacity for a marketing agency, giving her the opportunity use her growing information analysis and programming skills to help a variety of clients.

“I’m still really interested in marketing and want to be a marketer,” Sylvie says. “I think IAR will really help me do all the market research, data mining, and data science applications I need to do.”

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